Jennifer Burns
Social media manager, talent brand
Cisco
Jennifer Burns, social media manager, talent brand, Cisco, has spent the past eight years in social media and content marketing—from managing blogs to creating overarching social and digital strategies—with brands ranging from tech and nonprofit to consumer packaged goods and retail. She's passionate about helping brands build authentic interactions with their social media communities and testing new ideas as the social media platforms change frequently. Her most interesting encounter as a social media manager was "babysitting" Star Jones' dog (yes, this really happened!).