Angela Fernandez

Creative Planner

Ketchum

Angela Fernandez works with clients to develop insight-driven ideas and campaigns that stir a cultural conversation. Angela collaborates across Ketchum's network of brand, corporate and food clients to develop integrated communications platforms that help build new brands as well as reinvigorate mature brands. A youth marketing strategist, Angela's passion is studying the pop culture phenomena that is shaping and influencing the post-Millennial generation of creators and realists. She leads the agency's Generation Z expertise, studying and applying Gen Z insights to help redefine and reinvent ways to capture the attention of—and combat boredom among—this new pragmatic young consumer. Playing in the "kids' space" for 18 years, Angela has strategized with some of the hottest must-have kids brands such as Barbie, Hot Wheels, Power Rangers, Hello Kitty, Strawberry Shortcake and Tamagotchi.