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Video Presentations
Recordings of live presentations from our conferences, workshops or studio.
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Beyond ROI: Assessing and Adjusting Your Communications Impact
Duration:
25:55
Patty Goldman
, Ad Council
Emily Kostic
, Ad Council
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about Beyond ROI: Assessing and Adjusting Your Communications Impact
Purpose-Driven Initiatives and Messages That Can Uplift and Inspire Communities and Stakeholders
Duration:
37:06
Miri Rodriguez
, Microsoft
Alex Heath
, Edelman New York
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about Purpose-Driven Initiatives and Messages That Can Uplift and Inspire Communities and Stakeholders
Inside Reporters’ Minds: How COVID-19 Has Changed News Media Coverage
Duration:
24:46
Gregory Galant
, Muck Rack
Alexandra Wilson
, Forbes
Amir Bibawy
, The Associated Press
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about Inside Reporters’ Minds: How COVID-19 Has Changed News Media Coverage
Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles
Duration:
48:55
Katie Paine
, Paine Publishing
Johna Burke
, AMEC
Barrie Rosen
, Consumer Reports
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about Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles
Marketing During COVID-19: Be the Best Answer with SEO
Duration:
20:30
Lee Odden
, TopRank Marketing
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about Marketing During COVID-19: Be the Best Answer with SEO
Master Fundamental SEO Practices, New Algorithm Updates and Protect Your Online Presence During a Crisis
Duration:
48:57
Matt Pressnall
, Perception Builder
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about Master Fundamental SEO Practices, New Algorithm Updates and Protect Your Online Presence During a Crisis
Develop a Paid Search Strategy that Delivers Greater ROI
Duration:
42:52
Greg Jarboe
, SEO-PR
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about Develop a Paid Search Strategy that Delivers Greater ROI
Use Google Analytics to Improve Your Programs and Prove Your Value as a Communicator in a Time of Crisis
Duration:
38:36
Alan Bush
, Ignite Visibility
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about Use Google Analytics to Improve Your Programs and Prove Your Value as a Communicator in a Time of Crisis
What’s New and What’s Next in Google’s Suite of Tools
Duration:
36:28
Ryan Sorrell
, Walker Sands
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about What’s New and What’s Next in Google’s Suite of Tools
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