Don’t get stuck flatfooted when the next crisis strikes. Discover how Alaska Airlines runs its crisis exercises and emergency response drills firsthand from Maddie Richter, who oversees the airline’s organic social channels. You’ll also hear how she drafts her team’s social media response in real time, with takeaways to help you and your team stay agile and adaptive when it matters most.
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Power Conversation – Maddie Richter, Alaska Airlines
10 minutes
March 29, 2024
Don’t get stuck flatfooted when the next crisis strikes. Discover how Alaska Airlines runs its crisis exercises and emergency response drills firsthand from Maddie Richter, who oversees the airline’s organic social channels. You’ll also hear how she drafts her team’s social media response in real time, with takeaways to help you and your team stay agile and adaptive when it matters most.
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