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Mario Cuomo famously said, “You campaign in poetry. You govern in prose.” Hear from current and former presidential-campaign speechwriters about what it takes to write high-stakes, highly scrutinized poetry on the trail and in the convention hall—and how the job of the speechwriter changes once you’ve won the race and are writing prose from the halls of government. You’ll hear stories packed with tips you can use whether you work for a political leader or corporate executive.
