DEI Beyond Words: Operationalize and Communicate Your DEI Program

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Join to see how the communications team at Petco is leading the diversity charge and finding success through action. You’ll learn: 

  • DEI meets DNA: The anatomy of a purpose-driven DEI program—
    including sample goals and outcomes 
  • Critical steps to empowering DEI across the organization 
  • Language: How to discuss DEI and cut harmful phrases from your lexicon 
  • 9 essential metrics for communicators to show impact for DEI efforts 
  • The Communicator’s Role: Empowering DEI across the organization 


Leslie R. Ridgley 
is the head of Diversity, Inclusion and Belonging Partners at Petco

  • Leslie Ridgley
    Senior Inclusion & Diversity Leader
    FedEx