We’ll kick things off with highlights from new research conducted by The George Washington University, Ragan, the National Association of Government Communicators and Axios. A panel of academics and practitioners will discuss:
- Trust: The impact of a polarized political environment on credibility.
- Audience Segmentation: One-size-fits-all versus customization — challenges and solutions.
- Social Media: Platforms we’re using in the sector — and which ones we should be using.
- Skill and Training Gaps: Critical areas for improvement to increase our effectiveness.