New Social Media and Influencer Marketing Strategies to Boost Buzz and Engagement

Social media and influencer marketing don’t operate in a silo—they’re essential components to your overall PESO communications and media mix. Join to hear how one organization’s PR and social media teams learned to play in the same social media sandbox during the pandemic to build trust and engagement when their various audiences. You’ll hear:

• The pandemic pivot: How a small communications team reimagined its PR, social media, influencer outreach and content on the fly to adjust to new realities
• The trust factor: Examples of how to build trust and engagement via customer and employee advocacy on social media
• Influencer marketing first steps: How to identity and work with the right influencers to create a mutually beneficial partnership that spreads your message on social media (plus a quick overview of what to budget)
• Testing TikTok and the Big 5: How to boost your news and posts on social media with the help of internal and external influencers