New Growth Strategies for Instagram How to Skyrocket Engagement in the Era of Social Distancing

Failure to keep up with Instagram’s innovations translates to DOA feeds. So does a tone-deaf Instagram strategy. Discover how to stay relevant and your revive Instagram results with insights from the most popular media brands on Instagram—and from marketers who have won coveted PR Daily Social Media Awards for their ground-breaking Instagram campaigns.

Top 12 things you’ll learn:

  • What your brand should NOT do on Instagram during and after Coronavirus
  • How Instagram is becoming a more indispensable resource and how to adjust
  • (hint: engagement on sponsored posts has skyrocketed these past few weeks)
  • New features and approaches to help increase trust and engagement—from longer form COVID-19-related updates to TikTok-style posts (Instagram Reels anybody?)
  • What an award-winning Instagram strategy looks like and how to create your own
  • Secrets of brand identity: How to create an engaging brand voice and tone on Instagram
  • Insights for creating and posting amazing images, Stories and viral videos
  • How themed GIF stickers can propel your Stories to reach millions
  • Time-saving techniques to curate content, engage influencers and conduct takeovers
  • Engagement boosters: How to add personality, fun and flair into your feed
  • How to conduct hashtag research (plus a secret hashtag time-saving hack)
  • Measurement: How #linkinbio drives conversions—plus KPIs to track beyond likes
  • Money matters: How to get more out of your Instagram ads and promoted posts

  • Lorraine Goldberg
    Director of Social Media Strategy
    Meredith Digital Group
  • Christina Park
    Senior Social Media Manager
    Martha Stewart Living + Weddings
  • Maria DeCabooter
    Social Media Strategist
    Northern Arizona University
  • Peyton Dix
    Special Projects Editor