No longer tasked with simply plugging pull quotes into scheduled posts, social media professionals must work in collaboration with marketing, communications and content teams while demonstrating the initiative and judgment to engage with audiences in the moment of greatest impact. In this session, our experts will share the new strategies and skills that social media champions must own to ensure that their social content is intentional, actionable and relevant.
- Strategies for determining your role’s impact on company-wide goals and KPIs
- How to incorporate new skill sets from other teams that empower you to execute a social strategy with increased autonomy in your organization
- Tips for getting your team to embrace accessibility best practices as a core part of your social strategy