Mundane to Magnificent: Adding Creativity and Joy Back to Your Writing

Let’s dive into a world where business acumen meets artistic flair! In this session, you’ll discover poetic techniques and quick creative hacks to transform your writing from mundane to magnificent. You’ll learn to wield metaphors and more, giving your words the power to dance off the page and into the hearts of your readers. If you’re ready boost your results and engagement rates with poetic punch, this is the place to be. We’ll cover:

  • Neuroscience of Connection: How to tune language to connect with maximum memorability—and how to apply it to your current project.
  • The Poet’s Toolkit for Pros: How to use metaphors, similes and sensory language to craft vivid content that audiences can’t ignore.
  • Resonance Through Rhythm: How cadence and sentence variation can evoke emotions—and make your communications unforgettable.
  • Visual Storytelling: How to sharpen your “writing for the eyes” skills to paint mental pictures and bring abstract concepts to life.
  • Creativity under Pressure: Techniques to beat writer’s block, silence your inner critic and transform constraints into creative fuel (yes, AI can help!).
  • Protecting Your Creative Heart: How to fill the creative well with experiences and inspiring “inputs” so you and your “outputs” flourish.

  • Elizabeth Edwards
    Founder and president
    Volume PR
  • Oriana Leckert
    Head of Publishing
    Kickstarter
  • Keisha-Gaye Anderson
    Poet / Author / Communications Strategist