“Mixternal” at Work: Integrating Internal, Executive Communications and Public Affairs

Integrated communications is fast becoming a reality, even in sectors resistant to change (like government). After all, campaigns are far more effective and comprehensive if all our disciplines work together. Join to see “mixternal” comms at work in the real world—and how public affairs can lead the charge. You’ll learn:

  • The new role of public affairs in integrated communications
  • How NASA shed silos between internal communications and public affairs
  • How to create a hybrid team so internal and public affairs work in lockstep—the tools and channels to get the most out of your integrated teams
  • How to ensure consistent “mixternal” messaging and storytelling
  • Achieving trifecta: Where and how executive communications fits in
  • Mia Blessing
    Public Affairs Lead and Internal Team Leader