Many social media platforms are “pay to play,” with sponsored content and paid ads necessary to drive both content reach and engagement in ways that move the marketing needle as well as achieve business goals through social media efforts. Thomas Broadus, Director of Digital Strategy at Infinity Marketing, will share the top trends and tips to know when selecting your next campaign’s paid ad mix to support both content marketing strategies as well as social media efforts and engagement.
- The three pillars of a winning paid social strategy
- Ways to get the biggest bang for your buck online, across budget amounts and team sizes
- Best practices tips for paid ads on Facebook, Instagram and more
- How to leverage programmatic advertising to boost engagement and sales