Crafting great content and getting it in front of the right audiences is only the first step—to see results, you need a solid plan in place to measure and continuously optimize your storytelling efforts. During this session, you’ll learn how to accurately track the success of your stories and demonstrate their impact on business goals, using cost-effective tools and services.
You’ll learn how to:
- Zero in on the KPIs that accurately track the success of your stories
- Showcase the ROI of your programs to senior leaders to earn a bigger budget
- Use analytics to measure the impact of your content and look for areas of optimization
- Avoid vanity metrics that could waste your time and money
- Identify the right tools for your goals and budget
- Accurately measure the impact of your stories on brand sentiment