Measurement Strategies for the Employee Lifecycle

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Ragan’s Communications Benchmark Report found that over half of communications leaders consider measurement and data analytics training to be essential, underscoring the need to identify, measure and implement data-driven strategies that drive desired behavioral outcomes. In this interactive workshop, instructors will guide attendees through each stage of the employee lifecycle, identifying the best KPIs to track during onboarding, company-wide announcements and leadership changes, layoffs and organizational pivots. By the end of the workshop, you will have  a customized roadmap that connects back to enterprise-wide business objectives.

You’ll learn:

  • The employee journey: A sample full-year new-hire Comms & HR framework, which includes the various engagement KPIs each function can source along specific
  • Onboarding metrics: Collaborative strategies, tools and workflows for measuring and evaluating satisfaction, productivity ramp-up and retention rates of new hires.
  • Engagement during change: Outputs that measure how productivity and communication effectiveness meet during mergers, restructures and leadership changes.
  • Summarizing sentiment: Strategies for achieving outcomes based on employees’ experiences during each phase in the lifecycle and making decisions based on where morale correlates with performance.
  • Moving the needle: Approaches for tying outputs collected at various steps in the employee journey back to larger business objectives that will impact your organization’s bottom and top-line revenue.
  • Leadership Communication: How often managers should collect qualitative employee feedback, suggestions and concerns – and what channels and KPIs are best to share with leadership.
  • Carly Nelson
    Senior Business Program Manager
    Microsoft
  • Melanie Jackson
    Director of Employee Experience & Culture, Customer Experience and Success
    Microsoft
  • Greg Hill
    Chief People Officer
    Exos