Social intelligence insights have the power to inform, unlock and uplift business strategy across your entire organization—if you can share and activate them beyond your marcom silo. So how can you go beyond visualizing and presenting your data to make more meaningful, business-wide change? Join to discover how the United States Postal Service (USPS) leverages its in-house data analytics tool to identify opportunities to improve customer and employee experience, while also positively impacting its key business objectives nationwide. You’ll learn:
- Data analytics tools: Monitoring and measurement tools USPS uses to gather social intelligence—plus how to determine what tools are best for your team.
- Sample KPIs: The social intelligence data points used by USPS and how to determine yours.
- Dashboards: How the USPS team presents internally and to leadership—examples and ideas.
- Analysis and insights: What it takes to extract actionable business insights from your KPIs (hint: it starts with understanding your organization’s business goals).
- Elevating your strategic value: How to demonstrate the value of non-traditional sources of data in social intelligence to key executives and other departmental leaders.
- Inspiring examples: Business impacts the USPS is driving with its social intelligence—from identifying PR issues before the press does and increasing online review scores to demonstrating the relationship between employee engagement and customer service.
