Social and comms pros often find their voice silenced by red tape and bureaucracy. In this case study, the mastermind behind Transportation Security Administration (TSA)'s often-viral Instagram account with over one million followers shares metrics and insights on engaging audiences in a regulated space. You’ll learn about:
- Developing, nurturing, and delivering on a distinctive brand voice – and how to spot a trend before it begins.
- The strategies that led to the TSA’s Instagram success, including how it humanizes and strategizes within its workforce to deliver algorithm-optimized content.
- Visual storytelling: Creating compelling graphics, infographics, and the best tools to do so – plus the engagement metrics to track.
- Navigating bureaucracy from the legal department to management, including tips on how to build trust with leadership that streamline the social posting processes.
