Infodemic Inoculation: New Disinformation Data and What to Do About it in 2021

Sixty-three percent of Americans view disinformation as a major problem on par with gun violence (63%), according to the Institute for Public Relations Disinformation in Society Report. Join to hear more surprising findings—and what communicators can do to help combat the “infodemic.”

You’ll learn:

• The disinformation threats most likely to damage your reputation
• How to plan and prepare for a disinformation campaign against your brand
• Tools to mitigate disinformation—from real-time monitoring to ethics codes
• Essential steps to combat disinformation on your social media feeds
• How to pre-punk, debunk and fact-check messaging against false claims