The full content of this video is available to logged-in Members only. Already a member? Watch now
With the creator economy expanding, the definition of influencers is evolving to include everything from college athletes under NIL policies to virtual influencers powered by AI. Join us for a fireside chat with Nicole Dye-Anderson, Senior Vice President and Head of Media Relations, Experiential and Influencer Strategy at Wells Fargo, as she shares insights on how to leverage a diverse array of influencers, from celebrities to media personalities, to enhance your communication strategies. Dye-Anderson will discuss the importance of authenticity, the changing role of media influencers, and how traditional KPIs are being redefined to measure success in today’s digital landscape. You’ll learn best practices related to mitigating influencer backlash, the strategic conversations held at the outset of partnerships, and how aligning goals and objectives early can mitigate potential issues, both internally and externally.