Increasing Employee Engagement With Communications In a Changing Environment

As a corporate communicator, your role is to have employees read the messages you send, but employee engagement is harder than ever in the modern hybrid workplace. In this session, we discuss how you can improve your communications using data. Learn how to use the ADDIE model to improve your metrics and come up with a plan to improve your communications no matter where your employees are reading them.


  • What are considered “good” metrics.
  • How to improve metrics using the ADDIE model.
  • How to determine what should be improved.
  • What a revised communication might look like.
  • How to implement and evaluate the data you collect.
  • Scott Rowland
    Technical Writer