Improving Corporate Reputation: How to Tell Your Purpose-Driven Story to the Press

The public and the press expect more from brands and organizations now. Join for steps you can take to improve your brand reputation and rebuild trust with purpose-driven PR. You’ll leave with a playbook to help transform your corporate citizenship and positive news into coverage that enhances and protects your brand reputation. Join to learn:

  • How to use PR to build a successful corporate reputation program
  • Finding, defining and expressing purpose through strategy, in a way that resonates
  • Leveraging employees in leadership roles to amplify brand purpose, corporate citizenship and company culture
  • How to quantify corporate reputation successes
  • Kevin Martinez
    VP, Corporate Citizenship