Improving Corporate Reputation: How to Tell Your Purpose-Driven Story to the Press

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The public and the press expect more from brands and organizations now. Join for steps you can take to improve your brand reputation and rebuild trust with purpose-driven PR. You’ll leave with a playbook to help transform your corporate citizenship and positive news into coverage that enhances and protects your brand reputation. Join to learn:

  • How to use PR to build a successful corporate reputation program
  • Finding, defining and expressing purpose through strategy, in a way that resonates
  • Leveraging employees in leadership roles to amplify brand purpose, corporate citizenship and company culture
  • How to quantify corporate reputation successes
  • Kevin Martinez
    VP, Corporate Citizenship
    ESPN