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Over 75% of companies have rebranded since the onset of the pandemic—many looking for a more approachable and authentic image. But rebranding is also a sound strategy nonprofits, government agencies and civil service organizations seeking to rectify branding inconsistencies, remedy outdated logos or reconnect with stakeholders in new ways. In this case study, you’ll learn:
- Benefits of rebranding—for corporations and civil service alike
- Engagement: Your role in rebranding, including how to convince execs
and involve your frontline employees in the process - Design drivers and how to identify important rebranding elements
- What should be in a communications plan to support design development
- Rollout FAQ: How to deploy a stealth rebrand launch