Illuminating Instagram to Grow Your Audience

Following the rebrand of its parent company to Meta, Instagram has remained a vital engagement channel to brands as the platform added tools to meet changing user behaviors and provide value to its business customers. In this session, we’ll look at some of these new features to explore how they can help you learn more about your customers by creating more immersive, accessible touchpoints for conversation and engagement.

You’ll learn:

  • The latest shifts to the IG algorithm and what it means for your campaigns
  • An overview of new and recent features including live rooms, story caption stickers, remix reels and more
  • Tips for using Instagram’s professional dashboard feature to track your performance and grow your audience
  • How recent tweaks to the Insights feature allow you to measure various platform features together
  • Jennifer Brown
    Director of Integrated Marketing
  • Marisa Corona
    Digital Product Manager
    UPMC Health Plan