Gone are the days of turning on network or cable TV to watch a news broadcast—at least, among nearly half of Generation Z viewers. Andrew Springer, consultant for Voice of America and former executive producer of NBC News’ Snapchat series, “Stay Tuned,” will share the huge opportunity for news media companies and communicators targeting the 49% of Gen Z consumers who are watching less and less TV. He’ll also talk about best practices to reach and engage younger viewers, along with insights from short-form videos that can bring millions of unique viewers to interact with previously ignored news and information.
- You’ll learn: How to better understand the content and format that appeals to Gen Z
- Ways to make your content short and snackable—while still packed with value
- Tips for taking advantage of video-centric and mobile-first platforms
- How social media is changing the way news and other information is consumed