How We Built Our Social Media A-Team

A successful social media strategy is often a team sport. In this case study, we’ll hear how the award-winning team at Amtrak worked together to harness each member’s skills, leveraged outside support and leaned on its social community to generate high-performance results. The planning, processes and proof points you discover in this session will help you and your team do the same—no matter your size.

You’ll learn:

  • The anatomy of a successful “Resource-Based” social media strategy
  • How to quickly build an all-star social media team—from assessing your current situation and needs to determining roles, structure and workflow
  • Identifying areas of automation—from planning and posting to measuring results
  • Leaning into your community—including how to engage superfans to lighten the load
  • Nicolle Lopez
    Social Media Content Lead