A successful social media strategy is often a team sport. In this case study, we’ll hear how the award-winning team at Amtrak worked together to harness each member’s skills, leveraged outside support and leaned on its social community to generate high-performance results. The planning, processes and proof points you discover in this session will help you and your team do the same—no matter your size.
- The anatomy of a successful “Resource-Based” social media strategy
- How to quickly build an all-star social media team—from assessing your current situation and needs to determining roles, structure and workflow
- Identifying areas of automation—from planning and posting to measuring results
- Leaning into your community—including how to engage superfans to lighten the load