How to maximize reach and return for your video

You can’t just hit record and expect results. Attracting and retaining an audience using video takes skill, strategy and creativity. It also takes money—and the ability to show your execs return for that investment.

Join to learn:

• Five crucial elements that make your videos resonate and drive results
• Average costs you can expect to spend—and how to keep them in check
• How to get more bang for your social media buck: best formats, timing and trends across social platforms
• Beyond ROI: Which metrics should matter to you early in the life of a video series