As countless headlines and scandals have told us over the past year, your brand reputation can live or die with its social media presence. In this session, we’ll look some of the major ways that your brand and industry’s reputation can be called into question on social media – and what you can do to keep that reputation sparkling.
- How to pick and choose what attacks are worth responding to based on share of voice and sentiment analysis
- Tips for crafting distinct responses to misinformation and disinformation that vary depending on the intention of those spreading the fake news.
- Strategies for leaning on brand advocates, influencers and industry partners to stand up for your brand
- Ways to direct audiences to larger landing pages, statements and pieces of content that evangelize your values