To develop an effective communication strategy, organizations should begin by linking communication to the strategic plan, including the organization’s mission, vision and values; its strategic goals and objectives; and its corporate brand. In this session, we will:
- Discuss how effective communications improves processes and procedures and ultimately creates greater efficiencies and can reduce costs
- Share effective top-down strategies with senior management setting the tone for a cascading series of messages
- Determine the budgets necessary to use various types of communication modalities
- Develop a method for generating feedback and using that to shape follow-up messages
- Create a customized delivery approach with communication materials that are easy to understand
- Identify a manner to collect qualitative and quantitative data to evaluate the efforts