Cleveland Clinic’s content marketing team produced 150 infographics in 2014, and they plan to increase that number in 2015. Learn what the business strategy is behind this phenomenal effort, hear how they determine the ROI of this content, see examples of their best work, and discover how they have been able to get branded infographics featured in the media, and even mentioned by celebrities on social media.
Director of content marketing
Amanda Todorovich is the director of content marketing at Cleveland Clinic, where she manages a team of editors, writers, designers, digital engagement strategists and project managers to serve enterprise content needs. Her 25+ member team is responsible for the most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). She also lectures at the University of Akron and was recently named Content Marketing Institute's Content Marketer of Year.