How to Beat ¯\_(ツ)_/¯ on Your Social Media Feed in 2022

The new priorities of social media are shifting the focus of communications right before your eyes. Punctuated by Google’s 2023 ban of third-party cookies along with the roiling debate around social media and mental health, social media likes aren’t what they used to be. Here’s how to keep up with the rapid pace of change in 2022:

• The biggest trends reshaping social now—from Instagram’s renewed video and messaging focus to short-form video’s dominance to the impact of cookie removal on ads
• Evolution of the feed: algorithm updates to expect on top channels
• The biggest challengers to Facebook, Instagram, TikTok, Twitter and Pinterest
• Community is king (again): How to dig deeper into data and forge better connections
• The P-A-R factor: How personality, authenticity and relatability are keys to success in 2022