How to Avoid Kissing Frogs and Find Your Fairytale Influencer

Rachel Vandernick is the founder and lead consultant of The Vander Group, a digital marketing company for internet-obsessed brands. She has spent the last decade working with medium-to-large tourism, beauty/retail, ecommerce and food/beverage brands globally. As a consultant, she specializes in helping consumer-facing brands build profitable and scalable digital marketing channels including paid (PPC) and organic search (SEO), paid social and influencer activations. She is a frequent conference speaker on special topics in SEO and writes regularly for industry publications including Search Engine Journal and Moz.