How to Avoid Kissing Frogs and Find Your Fairytale Influencer

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Beyond the size of their following, not all influencer partners are created equal. From nano-micro to mega, influencers are an extension of your brand and a familiar, trusted, touch point with your audience. In this session you’ll learn:

  • How to ID the influencer personality factor that gives your campaigns extra oomph.
  • How to avoid brand/partner mismatches through data analysis.
  • Choosing organic vs ad partners.
  • Rachel Vandernick
    Founder
    The Vander Group