Harness empathy to power your stories and boost your bottom line

A compelling and distinctive story can cut through the cluttered landscape of content and help you define and communicate your organization’s unique attributes. Don’t let technological tools or the plethora of latest trends distract you from the crucial emotional connection you must create with readers. Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for all audiences and stakeholders. Though not every tidbit is a story, an interesting narrative that’s dynamically told can cut to the core of your values and inspire your audience to act. In this interactive opening keynote, Miri Rodriguez, storyteller and head of the global internship program for Microsoft, will share how you can effectively tell your best stories with empathy, along with practical tools to help you become a skilled storyteller.

  • Miri Rodriguez
    Senior Storyteller, Author "Brand Storytelling"