Individuals
TeamsCommunications teams are shrinking, even as the demand for growth persists, and leaders must find new ways to stretch their resources. With 66% of communications teams reported flat or reduced budgets, the challenge is clear. Whether you’re kickstarting a startup or steering a large enterprise, success hinges on the ability to maximize efficiency and lead teams through change with clarity and transparency. This session will explore practical strategies and tools to help you optimize workflows, have productive tough conversations, and foster a culture of innovation without compromising quality or employee satisfaction. Learn about:
- Lean, Mean, Efficiency Machine: Tips for fostering an organizational culture that embraces efficiency and continuous improvement, including how to set clear KPIs and develop Agile methodologies.
- Maxing Out What You’ve Got: Maximize your existing assets and human capital to achieve better outcomes with fewer inputs, from shared media libraries to the development of a robust recycling purpose for content across multiple platforms and formats to maximize ROI on content investment.
- Convincing the Chiefs: Effectively advocate for your team, knowing when to push back when leadership makes decisions that could negatively impact long-term success, drawing on your ability to communicate clearly and influence change at the executive level.
