Going the Distance: How Solo Social Media Pros Become the Heroes of Their Organizations

Many organizations don’t have the luxury of supporting an entire team dedicated to social media, leaving the Herculean effort of managing multiple platforms to a single individual. Learn how a media lead become a content creator and champion of their brand. You’ll learn:

  • Time-saving techniques, best practices and innovative approaches that make the most of your resources and drive results.
  • The social media newsroom: How to implement a one-stop shop for social content that empowers employees to engage and connect with audiences on their platforms of choice.
  • Shoestring budgets: Strategies and tools for efficient content planning, scheduling, measuring and analyzing social media performance.
  • Tips for determining which social platforms your organization should prioritize to maximize your impact.
  • David Murray
    Manager of Social Media Strategy
    Blue Cross Blue Shield of Michigan