Going for visual gold and masterful storytelling by leveraging smart phones and partnerships

We all know a great story when we see it. Why, then, are great visual stories so hard to craft? With limited budgets and expertise, corporate communicators have to rely on their storytelling mastery to engage and inspire. In this session, Chad Carter demonstrates how Special Olympics Oregon used limited resources to create and edit incredible video stories that moved stakeholders to action.

Key Highlights:

  • How to shoot quality videos using just a smartphone
  • Ways to capture your organization’s mission and vision in a compelling visual narrative
  • How to identify and promote the emotional core of your story
  • Storytelling best practices that inspire audiences to take action
  • Chad Carter
    Regional communications director
    American Red Cross