Reputation management in today’s 24/7 media landscape can be a complex game of whack-a-mole with comms pros expected to stay one step ahead of an ever-growing list of potential crises. We gathered experts on data, social media and corporate reputation to share their predictions about what’s to come in the first election year post-pandemic and in the throes of an AI resurgence. You’ll hear strategies for protecting your brand for what’s to come, including:
- How to prepare for the AI threat: Audio and visual deepfakes, fake accounts artificially inflating popularity, biased AI algorithms creating a social media echo chamber and more.
- Generational demands: Why and how speaking directly to a social-media savvy Gen Z is a critical key to protecting your corporate reputation.
- Geopolitical risks: What to consider when operating internationally, from the continued global conflict in Ukraine to the many challenges of operating in China.
- What’s next: The steps you can take now to mitigate mis/disinformation on social media including reputation-damaging deepfakes and defending against online mobs.