Future of Crisis Comms: Fireproofing, Not Firefighting

Transform the way you handle crises. In this session, you’ll learn how to adapt the FEMA Framework for crisis into your own communications plans, focusing on principles, roles, and strategic alignment. Learn to prepare and protect your organization from what’s coming in 2025, and ensure you’re not just reacting to crises but are fully equipped to prevent them.

• Crisis Frameworks that Fireproof, not Firefight: Implement decision trees and “if this, then that” pivot tables tailored to your organization for a clear, actionable crisis roadmap.
• Repairing Reputation: The critical steps to take when your brand is already in the hotseat, including advanced online reputation strategies.
• Effective Messaging: Learn to craft compelling hold statements, message maps, and style directives to maintain consistency and control over communications during a crisis.
• Crisis Team Activation: Guidelines on structuring and mobilizing your crisis response team based on proven successes and failures from past incidents.
• Global Crisis Management: Strategies for handling international incidents and maintaining public trust through effective media relations and stakeholder engagement.
• Employee Engagement: Techniques for sustaining employee morale and stakeholder relations, ensuring your organization remains unified and resilient in the face of adversity.
• Proving Value: How to measure the impact of storytelling efforts and communications — and demonstrate that value to leadership.