For an outstanding intranet, all you need is content, ‘trust and a little pixie dust’

Kirsten Hamstra is the director of worldwide social marketing at Lenovo, the world’s largest PC maker. Her team is charged with scaling social across all areas of the business, driving brand awareness and revenue. Prior to Lenovo, Hamstra built a global social program from the ground up and led an award-winning team at SAS, a leader in business analytics software. Hamstra has also had roles at Edelman Public Relations, Ketchum, John Wiley & Sons Publishing and CNN.

Samantha Critchell is the senior editorial director at PVH, where she oversees the editorial arm of a new corporate branding and communications team that includes social media, media relations, editorial content and executive communications. Critchell has deep experience in the fashion, lifestyle and editorial industries: journalism, social media, public relations, marketing and content creation, spanning 25 years. As a former senior fashion writer/editor for the Associated Press, the world’s largest news organization, she planned, wrote and directed coverage of the runway, red carpet, trends and tastemakers for a potential global audience of 100 million people. The real-time reporting had the ultimate goal of what it all meant for consumers. At Ralph Lauren, Critchell led an extensive update of the company’s social media platforms and executed a revised online PR strategy. At bareMinerals, she led a new global-approach, engagement-driven social media strategy, including new content development.

Chip Midnight is a business consulting specialist on the marketing, communications and collaboration IT team at Nationwide Insurance. He's a strategic, proactive and creative professional with 18 years of experience in enterprise environments specializing in client consultation, internal and external communications, copywriting and editing, application management, analytics, social media oversight and industry leader expertise.

Andrew Jayne is internal communications manager for Cigna, and has been in the content business for more than 12 years in both nonprofit and corporate settings. He currently oversees content management for Cigna, where over the course of three years he has turned a heavily corporate, formal and infrequently used social platform into a tool that everyday employees now use to share both work-related and nonwork-related information. Jayne sees relationship building as the single greatest tool for connecting employees with information, leadership and each other.

Thom Lytle is senior director of social business at Dell. He leads the marketing team responsible for managing all aspects of social media for Dell Technologies, Dell and Dell EMC. Most recently, he managed social media activities in support of Dell's $67 billion acquisition of EMC Corporation—the highest-valued tech acquisition in history. Before Dell, Lytle spent 10 years with EMC, where he established and led its social business team and launched social and community programs. In addition to his social media focus, Lytle was the lead evangelist and co-host, alongside EMC's chief marketing officer, of "Launch Pad," an innovation-focused investment program modeled after NBC's "Shark Tank."