Diversity, Equity & Inclusion Certificate Course for Communicators – Module 1

How to Evaluate and Update Your DE&I Comms Plans

Update your DE&I communications plans to prep for a changing, deeply divisive world is not just beneficial, but essential for your organization’s continued growth and success. But before you’re able to improve your DE&I strategy, you must learn how to evaluate it. This module will equip you with the skills needed to listen attentively to your stakeholders through solicited employee feedback, surveys and panels, as well as tools you’ll need to set clear objectives, implement inclusive policies, and establish data-driven accountability mechanisms. By the end of this course, you will be empowered with the knowledge and materials required to act as a catalyst for positive change within your organization’s DE&I initiatives. You’ll learn:

  • Anatomy of a DE&I plan: The elements of a successful strategy, including inclusive policies and training, data-driven accountability, commitment from leadership, diverse recruitment, ERGs, and transparent communications.
  • SMART goal setting: How to create specific, measurable, achievable, relevant, and time-bound goals for each step of your revised DE&I plan.
  • Listen, connect and engage: Tools you can use to gather feedback from employees and organizational stakeholders, including employee surveys, focus groups, anonymous feedback channels and online polls.
  • Consistent monitoring, measurement and accountability: The best benchmarks to evaluate and assess progress and hold the organization accountable.
  • Plus: Sample DE&I strategies from small and large corporations as well as nonprofit companies.
  • Christina Frantom
    International Communications Lead
    Mercedes-Benz U.S. International
  • Crystal Borde
    Vice President and Diversity, Equity, and Inclusion Practice Lead
    Vanguard Communications