The marketplace is shifting to a web-centric world. Industry leaders must be prepared. Brands need to be as versatile as they are relevant to succeed in today’s competitive global marketplace. As social media and other digital communication technologies evolve at an exponential pace, it can be difficult for companies to determine how to best proceed with business communications. That’s where creating a social media blueprint can help companies of all sizes determine their approach to reaching their target audiences. In this session, we will discuss:
- Building a brand presence with LinkedIn tools
- Developing a process to listen to your LinkedIn audience to ensure the information you are pushing is relevant
- Da Graca’s method for building and developing leads through LinkedIn