DE&I on Social Media: Inclusion in the Age of Authenticity

We live in a small world, and a diverse one, too. In this panel discussion, we’ll dive into the next stage of DE&I across social media with a focus on accessibility practices, what it means to engage with Pride in 2024, and how to marry purpose with action when messaging marginalized communities. Together, we’ll discuss and learn:

  • Inspiring examples of dismantling stereotypes and addressing issues that matter to diverse communities.
  • How to embed DE&I in your content strategy and brand voice so the story you’re sharing is authentic and not performative — plus how this impacts areas from thought leadership to employer branding.
  • Ideas for leveraging employee-generated content and UGC to connect with diverse audiences — and how to do it while remaining compliant in a heavily regulated industry.
  • How others create space for employees to openly express their diverse opinions and feelings on highly charged, timely topics — internally, on their personal social channels and on corporate social channels.
  • What to keep in mind when it comes to accessibility and inclusion so everyone can engage seamlessly.
  • Sharmistha Chatterjee
    Director of Social Media
    Hallmark Media
  • Daniela (Otero) Obenshain
    Associate Director, Global Digital and Social Media
  • Gabrielle K. Too-A-Foo
    Social Media Senior Manager