DEI: How to Go ‘All In’ on Inclusive, Authentic Marketing and Communications

In this interactive workshop Enshalla Anderson, Director, Global Head of Brand Strategy at Google Cloud and Tricia Davis-Muffett, Director of Global Public Sector Marketing at Google Cloud will share best practices for writing more inclusive messaging, considerations for audiences across cultures, experiences and challenges gleaned from Google’s inclusive marketing insights platform. You’ll walk away armed with ideas to make DE&I efforts part of your authentic marketing and communications plan around representation in your language, community building and program development. We’ll discuss strategies for taking an opt-in approach with your communications as a connector and motivator to helping your brand better emotionally resonate and earn trust, along with reasons why being vulnerable and not having all the answers is better than taking a ‘why bother’ approach. You’ll see examples of companies doing this well, and examples of what not to do.