Data-Driven Storytelling

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Just because you have a tailored measurement playbook in hand doesn’t mean you’re able to capture, contextualize and communicate your results in a way that your teams and execs need to drive real-time decisions. Learn how to use storytelling to bring the numbers to life in way that will stick with your audiences — and how to select which stories to tell. In this panel discussion, we’ll share trusted strategies on how to organize your data to present to C-suite and other stakeholders.

  • How to question, interpret and explore your results to answer specific questions, and provide recommendations to solve programs and drive action.
  • Storytelling fundamentals such as organizing, formatting and summarization, including how to filter, clean up and validate your data.
  • Principles of design and information hierarchy that help communicate clearly and effectively and make it easy to decide on next steps.
  • How to conquer information overload by selecting the metrics that matter most.
  • The importance of delivering clear, actionable insights to C-suite and key stakeholders.
  • Alison Zurcher
    Director of Internal Communications
    Seattle Children's Hospital
  • Lowell Goodman
    Senior Director of Communications
    SCAN Group
  • Rachel Reh
    Director of Social Media and Audience Strategy
    U.S. Chamber of Commerce