Culture First: Transforming Employees into Ambassadors and Advocates

Employee ambassadorship has emerged as a vital aspect of organizational success. In this session, we’ll explore how to foster a culture where every employee feels valued and empowered to become an ambassador for your organization. You’ll learn how to identify, nurture and support potential employee ambassadors who embody your  values and vision — plus, how you can support them to amplify your culture internally and externally. Key takeaways will include:

  • Ambassador Identification: Techniques for discovering potential employee ambassador candidates who exemplify your organization’s spirit, culture and values — and how to make sure your engagement strategies appeal to a wide array of backgrounds, diverse voices and experiences.
  • Skill sharpening: The necessary training and development opportunities to offer to ensure your ambassadors are well-equipped and prepared to represent your organization — and how to work with them to craft a unified message that resonates with all employees.
  • Role of the ambassador: Where you can have the ambassador speak to promote your EVP, including professional networks, LinkedIn, employee resource groups and others.
  • Measuring impact: How to assess the effectiveness of your ambassadorship program in terms of employee engagement and brand perception.
  • Real-life examples: Inspiring examples showcasing how employee ambassadors enhance brand and culture.
  • Jayli Barkley
    District Attorney Information Specialist, Communications Division
    Riverside County District Attorney’s Office