Cultivate and Communicate Purpose: Building an Authentic Brand in the Public and Press

Name: Cultivate and Communicate Purpose: Building an Authentic Brand in the Public and Press
Uploaded: 2022-11-22
Duration: 27 min 58 s
Description: A big agency spend isn’t what creates a recognizable, beloved brand — not anymore. Instead, crafting, cultivating and communicating a brand’s authentic purpose is what connects with audiences today. After all, the public and the press expect more from organizations now. Join to hear how to improve brand reputation and build trust with purpose-driven PR. You’ll learn:

A big agency spend isn’t what creates a recognizable, beloved brand — not anymore. Instead, crafting, cultivating and communicating a brand’s authentic purpose is what connects with audiences today. After all, the public and the press expect more from organizations now. Join to hear how to improve brand reputation and build trust with purpose-driven PR. You’ll learn:

How to help identify your organization’s purpose, mission and values
Proof of purpose: Storytelling strategies and examples that bring purpose to life
Working with the press: Stories, angles, data, trends and media hooks that will help position your purpose driven programs to receptive outlets on the beat
Measuring purpose: How to track and report corporate reputation to your execs

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