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During this session you’ll understand how to craft a program of consistent, flexible and meticulously planned corporate communications engagement. Understanding that a company’s ability to recover from any type of crisis relies on the goodwill, reputation and positive relationships fostered among stakeholders prior to a crisis, you’ll learn:
- Strategies and tactics forward-thinking companies are adopting to build brand resilience
- How a strong reputation can help you survive a cyber crisis and minimize damage to external relationships and business value
- Acting with openness and transparency by sharing IT policies and procedures