Crisis Comms Case Studies: Future-Proof Your Role and Protect Your Brand

Nothing strips the fear and uncertainty from crises like real-world examples of how others have successfully handled them. This tell-all panel provides an unvarnished look behind the scenes of some of the biggest crisis situations of the past year. Together, we’ll look at tried and true crisis comms responses and share crisis frameworks you can put in place to help your team speak to the most immediate needs of all your key stakeholders, no matter what bad news situations your organization may face in the months or years ahead. We’ll cover:

  • Crisis case studies: Successful strategies that defused recent high-stakes situations and safeguarded employees (not to mention reputation).
  • Crisis frameworks: Decision trees you can tailor to your organization, offering a crisis comms roadmap to leaders and managers alike.
  • Pivot tables: “If this/then that” grids others have used to outline the optimal course of action through unexpected twists and turns—so you can do the same when bad news strikes.
  • Messaging guidelines: Examples of robust hold statements, message maps and style directives to help your team set the right tone for leaders, spokespeople and first responders.
  • Crisis team breakdowns: Who to activate on your org chart in a crisis response—based on what worked and what didn’t for others.
  • Jess Zafarris
    Director of Content
    Ragan and PR Daily
  • Joy Vergara
    Assistant Vice Chancellor for Student Engagement
    University of Illinois Chicago (UIC)
  • Veronica Cintron
    VP, Communications
    Tampa International Airport
  • Brendan Smith-Bentley
    Head of Internal Communications
    Silicon Valley Bank: A Division of First Citizens Bank