Your crisis plan begins today. In this hands-on session, we’ll review a crisis framework against the most pressing challenges of 2024. You’ll learn why careful stress-testing of a response plan—along with media training for key spokespersons and executives—are both critical to a successful crisis response, plus:
- Real-life case studies on preemptive media relations efforts as well as media relations moments gone very wrong. Plus, actionable takeaways you can include in your own response planning.
- How to successfully prepare an executive or spokesperson for a critical media tour, including drills on challenging questions, non-verbal communication exercises, and mock interview scenarios.
- How to quickly gather necessary information to accurately assess the scope, potential impact and key stakeholders for every crisis, including media monitoring media to measure and sentiment surrounding the event.
- How to prepare for and launch a coordinated, rapid response to any situation.
- Why the selection of an expert spokesperson, transparency without oversharing, empathy, and a proactive media strategy all play a role in shaping the narrative.
- : The post-crisis metrics for measuring the impact on the organization’s reputation, including media coverage analysis, stakeholder feedback and public sentiment.
